Frequently Asked Questions
Got a question? Hopefully you’ll find the answer here. Otherwise, feel free to send me a message.
How much do you charge?
How much time I need to devote each day/week to managing your AdWords account depends on factors such as:
- Your AdWords budget (see the “How much should I spend on AdWords advertising?” question below)
- The size of your AdWords account (i.e. how many keywords and ads you have)
- How often major structural changes are made to your account (if your website changes a lot, or you have an evolving/seasonal product line, your AdWords campaign should also change to reflect this)
- Whether I am setting up an AdWords account from scratch or working on an existing account
Do I need to sign a contract with you?
This means you won’t be locked in to a contract long-term, and that at any time you’ll be free to end your relationship with me and take over management of your AdWords account. However, I do encourage you to try AdWords with me for at least two or three months to see the benefits.
How much should I spend on AdWords advertising?
“There’s no minimum spending requirement – the amount you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.”
But to get some sort of idea of spend, you’ll need to consider:
- Your overall marketing budget and plan
- Your ideal Return on Investment (ROI), i.e. how much you are willing to spend on AdWords for what return
- The goals of your AdWords campaigns (e.g. whether you are looking to promote general awareness of your brand, generate sales leads, or increase conversions or purchases through your website)
Other factors include:
- Your industry, and what competition there is (AdWords displays ads based on a modified auction system, so if the competition for a certain keyword is strong — which varies from keyword to keyword across industries — you’ll need to bid more for your Ad to rank highly, and generally will pay more for each click on your Ad)
- Where you want your Ads to be seen (AdWords campaigns targeted to specific locations, e.g. “Hobart, Tasmania”, will attract less impressions and clicks than an Australia-wide campaign)
Ultimately, you’ll need to work out for yourself how much you want to spend on Google AdWords, however I am happy to consult with you and offer suggestions. Also, payments to Google work just like mobile phone plans — they can be Prepay or Postpay — and I can help decide which of these is best for you, too.
How do I know how my campaign is going?
Alternatively, you can have automated reports emailed to you, or I can set up custom campaign reports upon request.
I also highly recommend using Google Analytics in tandem with an AdWords account (if you’re not using Analytics already, it’s awesome and free, and I can help set it up!). Through Analytics, you have full access to all kinds of statistics about your website, such as conversion traffic data from sources other than AdWords. If you’re not sure how to set up Google Analytics, I can help you with that, too.
Do you offer a guarantee?
You may come across marketers offering a guarantee, e.g. “Rank No. 1 on Google or your money back”. Basically, even if you have a mammoth budget, this type of guarantee is hard to fulfil. This is because AdWords is a dynamic, constantly changing auction system. You might have to bid X amount for your Ad to rank # 1 one day, and then three times more the next day just for it to appear at all. What’s to stop your competitor out-bidding you once in a while?
What I can guarantee is that you will be satisfied with my AdWords account management.
I will work closely with you to help you reach your marketing goals. And because you don’t have to sign any contracts, you can opt-out at any time and either cease AdWords advertising, or take over account management yourself. You can read more about why you should hire me here.