Using Google Analytics is a great way to gather statistics about website usage, which can then be used to increase sales or conversions and keep customers coming back. Unfortunately, many businesses don’t have Google Analytics implemented correctly, so they can’t base their marketing decisions on clean and accurate data. The result is that they spend money in the wrong places and miss out on crucial opportunities.
You don’t want that happening to your business.
Setting up your tracking correctly from the outset is essential if you want to accurately gauge the performance of your website and online campaigns. You need that data to unlock deeper insights, inform website iterations, optimise your campaigns, and guide future marketing strategies. Otherwise, you’re just shooting in the dark.
I can help set up your Google Analytics account, install the tracking code, ensure conversions are being accurately tracked, and create custom reports. If you’d like to know more, get in touch now.
Google Analytics is essential for anyone running Google Ads campaigns.
When you link your Google Analytics and Google Ads accounts, you get a better picture of how people interact with your website, more detailed reports, and additional layers of insight into your Google Ads campaign performance.
Seeing Google Analytics conversion metrics in your Google Ads reports allows you to more accurately gauge the success of your campaigns, right down to the individual keyword. It’s the best way to measure your advertising ROI.
You can also use Analytics remarketing lists to retarget ads to your previous website visitors, like people that have abandoned a shopping cart or not completed a conversion goal. Or, you can prevent ads from showing to people who have previously purchased or converted, which frees up your budget to spend elsewhere.
If you’d like to know more about properly setting up Google Analytics and integrating with Google Ads, contact me now.